Bernadette Jiwa’s The Story of telling is a platform that has recognized the importance of effective storytelling in marketing and business development. The main principle behind the existence of this organization is in a strong belief that mindsets cannot be changed without winning hearts and for doing so, effective storytelling about a brand is the ultimate tool. Founded by Bernadette Jiwa, The Story of telling believes that an interpersonal relationship of trust and reliability cannot be established with potential customers by delivering a wrong story. The agency believes that a company selling high-quality products and services will still fail if it is not able to communicate the value of its saleable stuff to its clients. Also, effective communication, according to Bernadette Jiwa should involve the right story that deepens the engagement between the buyers and the organizations.