Founded in 2014, Hotjar has earned a reputation for providing enterprises with powerful web analytics and user feedback tools. These tools allow website owners and businesses to acquire valuable insights into user behavior, optimize website usability, and elevate their overall user experience.

Hojar recently ventured into the world of SAAS (Software as a Service), which demonstrates its commitment to providing cutting-edge solutions for businesses.

HotJar’s SAAS heatmaps and user recordings provide businesses with knowledge into how users interact with their website. Heatmaps visually represent user interactions, highlighting areas of high and low engagement. This enables businesses to identify which parts of their website are attracting the most attention and which areas may need improvement.

User recordings, on the other hand, provide businesses with a detailed playback of individual user sessions, which allows them to see exactly how users navigate through their website.

Numerous visitors navigate through your website every day. However, despite the substantial traffic, an average website has a conversion rate of just 2 to 5 %. (Özşahan, 2023). This is where HotJar’s conversion funnels come into play.

HotJar’s SAAS funnel analysis can effortlessly track the entire user experience, starting from their first click to the website and continuing until they complete desired actions like signing up or making purchases. By analyzing each step in the conversion funnel, businesses can identify bottlenecks and areas of drop-off, enabling them to make data-driven improvements and increase their conversion rates.

Feedback polls are surveys conducted online, often presented as pop-up windows on websites, to collect user opinions by asking brief and relevant questions. These unobtrusive pop-up polls allow companies to gather real-time feedback which has proven to be advantageous for many businesses.

“85% of small and medium-sized enterprises believe that online feedback from customers has been beneficial for their business.” (Barclays, 2018)

With HotJar’s SAAS feedback polls, companies can interact with their audience in a professional and engaging manner, thereby ensuring that their customers feel acknowledged and appreciated.

Looking ahead, HotJar is well-positioned to continue its growth and innovation in the SAAS space. With a customer-centric approach and a commitment to continuous improvement, HotJar will continue to refine its products and introduce new features to meet the ever-evolving needs of modern businesses.

Hatice Özşahan (2023) What is a Good Website Conversion Rate? Industry Averages. Popupsmart. https://popupsmart.com/blog/good-average-website conversionrate#:~:text=An%20average%20conversion%20rate%20for,better%20results%20than%205%20percent.

Barclays. (2018). The feedback economy (Report no.BD03831). Barclays. https://www.barclays.co.uk/content/dam/documents/business/business-insight/feedback-economy.pdf