NWS Studio
Adrian Puescu
One product. Global scale.
For the past eight years, my main focus has been NWS Studio, the flagship creative platform at Newsroom AI, shaping the UI/UX, feature design and frontend implementation while keeping the product production-ready for global publishers and brands.
Role: Lead UI Engineer
Duration: Last 8 years
Type: SaaS Platform / Enterprise
Achievements:
Implemented UI across the platform - editor, dashboards, asset management, reporting.
Built the WYSIWYG editor UI powering story and ad creation.
Designed a dataset-driven creative system generating hundreds of ad variations in one pass.
Primary Focus:
HTML
CSS/PostCSS
JS
UI Architecture
Platform Screenshots:
Brands that used the platform
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Posted Jun 2, 2026
Lead UI Engineer for NWS Studio, focusing on UI/UX and feature design for global brands.
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