Media Coverage & Visual Assets:

Media Coverage & Visual Assets: McDonald’s "Espacios Azules" Initiative Overview I collaborated alongside filmmaker David Salgado to deliver comprehensive audiovisual coverage, professional photography, and high-end graphic assets for the launch of "Espacios Azules" (Blue Spaces)—a landmark initiative by McDonald's in partnership with LICA. The project’s core mission was to design, implement, and raise visibility for safe, sensory-friendly spaces within restaurants tailored for neurodivergent individuals.

The Challenge An initiative of this scale required a visual narrative that balanced corporate branding with deep human empathy. The goal was to capture the real-world impact of the launch event while producing polished, versatile marketing assets ready for digital distribution and corporate visibility.

My Role & Execution Working as part of a high-performance creative duo, I focused on turning a live corporate launch into a compelling visual story:

Audiovisual & Event Coverage: Co-directed and executed the on-site filming and photography, capturing key moments, ambient design, and human interactions with premium cinematic quality.

Graphic Production: Designed custom graphic assets tailored specifically for the event’s launch day, ensuring seamless brand integration between McDonald's global identity and LICA’s organizational guidelines.

Asset Optimization: Delivered a curated package of high-resolution stills and optimized video formats designed to maximize engagement across corporate communication channels.

The Result A cohesive, polished archive of visual assets that perfectly documented a major milestone in inclusive spaces. The deliverables successfully elevated the visibility of the "Espacios Azules" initiative, providing both brands with high-value content that reflects genuine social impact and modern corporate responsibility.