Client's Goal: The client's primary objective for this project was to infuse their travel service with a sense of playfulness and excitement. They envisioned a trifold brochure design that would capture the attention of potential customers and convey the joy and adventure associated with travel. The goal was to create a visually appealing and engaging brochure that would stand out amidst competitors and attract travelers looking for unique and fun experiences. My Contribution: As the designer for this project, my task was to create a trifold brochure from scratch that embodied the client's vision of playfulness and fun. I carefully selected vibrant and catchy colors, along with whimsical design elements, to evoke a sense of adventure and excitement. From incorporating playful illustrations to using dynamic typography, every aspect of the design was aimed at creating an immersive experience for the reader. Through close collaboration with the client, I ensured that the final design not only met their requirements but also exceeded their expectations in terms of creativity and appeal. Summary: The resulting trifold brochure design successfully achieved the client's goal of infusing their travel service with a playful and fun vibe. Its vibrant colors, comic-style illustrations, and dynamic layout have given it a distinct edge, setting it apart from traditional travel brochures. By adopting a different approach and embracing playful elements, the brochure has captured the attention of travelers and sparked their curiosity about the unique experiences offered by the client's service. Overall, the design has effectively communicated the joy and adventure of travel, making it an effective tool for attracting customers and driving engagement.