Where Brand Voice Meets Research Driven Content Design by Gabriel HernandezWhere Brand Voice Meets Research Driven Content Design by Gabriel Hernandez

Where Brand Voice Meets Research Driven Content Design

Gabriel Hernandez

Gabriel Hernandez

Where Brand Voice Meets Research Driven Content Design

Developed a content design system for Narvar that streamlined production and strengthened collaboration with Marketing. Showcasing the brand’s expertise backed by research and insights from billions of user interactions.

Opportunity

As a pioneer in the post-purchase space, Narvar identified gaps in the ecommerce journey that others overlooked. Surfacing meaningful user behaviors and trends. Showcasing these insights to retail leaders through reports, eBooks, and guides helped demonstrate the value of Narvar’s product suite, driving both conversion and brand authority.

My Role

Creative Direction
Brand Strategy
Design
Copywriting
Project Management
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Posted Jun 29, 2026

Developed a content design system for Narvar, enhancing brand voice and research-driven content.