Studio Clay Instagram Stories Coverage

A personal coverage on Instagram Stories documenting my first visit to Studio Clay, a pottery studio based in Abu Dhabi, UAE.

The goal was to showcase both the space and the experience. Studio Clay’s aesthetic interior design made it easy to capture compelling visuals, which I enhanced by exploring the geometry of the space and experimenting with multiple angles. The result: cinematic, editorial-style Instagram Stories that are visually striking while still informative.

I used an iPhone 12, with the following camera settings:

Grid: Enabled

Record Video: 4K at 60 fps

Aspect: 16:9

For the shots capturing us at work, I improvised by using available objects as a makeshift phone stand, flipped the camera, adjusted the placement of the phone to make sure all subjects were in the frame, and hit record.

In planning my content, I researched Studio Clay’s Instagram and similar pottery accounts to understand common shots and angles. I also coordinated my and my companions’ outfits to complement the studio’s color palette for a cohesive visual story.

I focused on sharing my Studio Clay experience with minimal captions, allowing the visuals to take center stage and keeping the Stories clean despite the busy scenes. I documented the process of creating clay pieces through first-person shots, captured fun moments with my companions, and showcased the studio using a mix of formats, including full images, full videos, collages, close-ups, and wide shots. I also made use of platform features such as GIFs as an added fun element, as well as location and tag stickers to keep the brand name prominent throughout.

I also prepared a series of stories that showed my progress -- from building all 3 pieces of the pour over set, to decorating them, and finally showing how they would be used.

As part of my content plan, I created filler Stories highlighting sections of the studio, such as these shelves filled with students’ work, and more behind-the-scenes shots.

The project concluded with 15 Instagram Stories. The studio owners complimented the coverage, praising its striking visual appeal.