HubSpot → Clay → Airtable

HubSpot → Clay → Airtable Enrichment & Interest Tracking Pipeline

Built an automated pipeline that keeps CRM data enriched and interest signals tracked without manual work. New or updated HubSpot contacts are automatically pushed to Clay for enrichment (company size, industry, LinkedIn, job title), then synced into Airtable as a clean, always-current record. A second flow captures Airtable form submissions — when someone expresses interest in a product/service — matches them against the enriched contact, and logs it directly to their record. Unmatched submissions get flagged to the team instantly instead of getting lost.

Fixes: manual re-entry between CRM and enrichment tools, stale contact data, and untracked interest signals from prospects.