When @liakhul sought to amplify her impact, I strategically revamped her TikTok presence. At first, @liakhul didn't plan to grow a huge TikTok audience. She just wanted to make new friends and share bits of her daily life on the app. But then she realized she could use her TikTok for something bigger - to positively influence more people by sharing her knowledge about spirituality, entrepreneurship, and her love for herbs and local plants.