Transformative Ad Campaign for a Start-Up

Client: ShootingStarz, Music Gaming App

Challenge: ShootingStarz sought to increase both user acquisition and engagement on their Instagram page, with a particular focus on boosting visibility during Valentine’s week.

Solution: I developed a strategic ad campaign leveraging influencer marketing. By partnering with popular singing influencers, I launched the #HeartBeatChallenge—a Valentine’s-themed initiative where influencers sang their favorite songs using the ShootingStarz app. The video with the most engagement would win a prize, with a giveaway sponsored by a small jewelry brand offering a piece of jewelry to the winner.

The campaign encouraged influencers to share their personal connection to the app, attracting their followers to ShootingStarz Instagram page. This cross-promotion not only boosted engagement but also sparked curiosity among new users, encouraging them to download and try the app.

Result: The campaign was a success, driving significant traffic to ShootingStarz Instagram page and increasing user growth. The #HeartBeatChallenge enhanced influencer reach, fostered engagement, and led to a noticeable uptick in app downloads, all while creating a fun and interactive experience for the audience.

You can find samples here: https://cinetrywbidisha.squarespace.com/social-media-videos