Instagram Story Post for Volleyball

As part of an assignment, I was tasked with creating an Instagram Story post for the Women's volleyball team at The Toronto Metropolitan University. Leveraging my creative skills, I developed a preview for the game time that would capture the attention of viewers and help to generate excitement for the upcoming match.

The goal of this project was to develop a post that would not only capture the attention of followers but also get them to either stream the game online or attend the match in person. I aimed to create a compelling message that would resonate with the team's audience and encourage them to engage with the team and show their support.

I attended the warm-ups and pre-game to take photos for this project. With the assets that I had, I then started my composition. I wanted to keep the same colours for the team logo to have a coherent theme. Although I was required to have elements of the team's branding, I wanted to create something new but also timeless. I used Photoshop to edit my images and put the compositions together in Illustrator.

The end result of this project was pretty good in regard to the level of engagement that it produced. It boosted follower engagement and replies about the game.