7TI is a company specializing in web development services and digital marketing solutions. Their main focus is to empower businesses through an improved digital presence, offering services that range from web design and development to digital marketing strategies and mobile applications. The company is dedicated to helping clients achieve their business goals through innovative and effective digital solutions.

The digital landscape for 7TI Solutions, a leading provider of business growth services, presented a unique challenge: their existing online presence lacked the clarity and engagement needed to attract their target audience. The website was not mobile-friendly and failed to communicate the full value of their offerings, resulting in low conversion rates and a stagnant brand image.

My role was to redesign their digital presence from the ground up, creating a high-fidelity layout that was not only visually appealing but also strategically sound.

My work on this project was a journey of strategic design and user-centered thinking. I began by analyzing 7TI’s existing website and their competitors to identify key pain points and opportunities. This research informed the creation of user flows and wireframes, which laid the foundation for a seamless user experience.

The core of my contribution was the visual design. I focused on creating a modern, professional, and trustworthy aesthetic. I selected a color palette that balanced corporate professionalism with a vibrant energy and a clean, accessible typography. The layout was designed to be intuitive and scalable, ensuring a consistent experience across both desktop and mobile devices.

I transformed the initial wireframes into a high-fidelity layout in Figma, incorporating all the visual elements. This layout was a crucial tool for demonstrating the new design's potential and for gathering feedback to refine the final product.

The new design successfully addresses the core business challenge. By simplifying navigation and presenting information in a clear, compelling manner, the website now effectively communicates 7TI's value proposition. The mobile-first approach ensures accessibility for all users, which is essential for modern business success.

The high-fidelity layout serves as a clear blueprint for the development team. It not only showcases a refreshed and professional brand identity but also provides a user-friendly platform that is poised to drive higher engagement, increase lead generation, and ultimately, empower 7TI to achieve its business goals.