Website consolidation for 100% organic traffic growth
Kyle Anacker
SEO Specialist
SEO Writer
SEO Content Manager
SEMrush
WordPress
SeaQuest
Challenge:
10 separate location websites diluting content authority
Duplicate content issues
Poor organic traffic and local map rankings
Strategy:
Merge 10 websites into a single domain with subfolders
Implement redirects to preserve backlink equity
Conduct competitive analysis for backlink and content opportunities
Optimize Google Business listings
Ongoing link building and content creation
Execution:
Consolidated websites without losing backlinks
Eliminated duplicate content
Created new, optimized content
Improved Google Business listings
12-month campaign of link building and content optimization
Results:
Continuous month-over-month traffic increase
1,000+ additional first-page keyword rankings
100% organic traffic growth (website and Google Business listings) in 12 months
Sustained growth beyond the project timeline
This project demonstrates expertise in large-scale website consolidation, local SEO optimization, and long-term organic growth strategies for multi-location businesses.