Aptos Accelerator India was a 4-week hybrid program created to identify and support promising Web3 startups from India. The program brought together founders, mentors, investors, and the wider Aptos ecosystem through city auditions, the accelerator program, and a final Demo Day.

My role was to design the event collateral and visual communication across the program, creating a cohesive experience from the initial city-level activities through to the final event.

With the program taking place across multiple cities and stages, the challenge was to create a visual system that could work consistently across a wide range of event touchpoints while maintaining the energy of a Web3-focused accelerator.

The collateral needed to communicate Aptos’s ecosystem and the accelerator's entrepreneurial spirit while adapting to different formats, locations, audiences, and moments throughout the program.

I developed a flexible event visual system that extended the Aptos Accelerator identity across its different touchpoints. From city auditions and participant communications to on-ground branding and Demo Day collateral, each asset was designed to feel like part of one connected experience.

I used bold compositions, structured typography, and Aptos-inspired visual elements to create a system that felt modern, energetic, and startup-focused, while remaining consistent with the broader Aptos brand.