Morgan Lee Alain is a talented nature photographer with a passion for capturing the beauty and wonder of the natural world.
https://morganleealain.com
Figma for Morgan Lee Alain
Overview:
Morgan wanted a website to display her photography portfolio, connect with potential customers, sell her photographs, and establish herself as a professional photographer.
Project Goals:
To design and develop a professional e-commerce website on SmugMug that showcases Morgan Lee Alain's stunning nature photography and facilitates online sales.
Target Audience:
Nature enthusiasts and art collectors
Individuals seeking unique and high-quality nature photography prints
Interior designers and decorators searching for nature-themed artwork
Key Challenges:
Platform Integration: Leverage SmugMug's e-commerce functionalities to seamlessly integrate payment processing and order fulfillment. To figure out how to make customized changes when SmugMug is not very coding friendly.
Visually Captivating Design: Design a website that prioritizes high-quality image presentation, creating an immersive experience for viewers.
User-friendly Navigation: Ensure intuitive navigation allows visitors to easily browse photos, learn about Morgan's work, and complete purchases.
Brand Identity: Develop a consistent visual identity that reflects Morgan's artistic vision and resonates with her target audience.
Deliverables:
A fully functional e-commerce website built on SmugMug
A captivating design showcasing Morgan's nature photography in high resolution
User-friendly navigation for browsing photos and completing purchases
Integration of secure payment processing
Optimized website content for search engines (SEO)
Consistent branding elements reflecting Morgan's artistic style