This project represents a longstanding partnership with the company since its inception in 2018, beginning with a modest lineup of 6 gluten-free breads. Over the years, the collaboration has grown significantly, and today the company offers an extensive catalog of handmade products. This includes more than 25 varieties of breads—both fresh and frozen—along with cakes available in filled and unfilled varieties, cookies, over 30 types of brownies, granolas, and a diverse range of more than 7 regular pizza flavors with a unique flavor introduced each week. Additionally, the product range has expanded to include frozen spoon desserts, savory spreads, sweet creams, as well as broths and soups, showcasing the breadth and diversity of the company's offerings.

I have been responsible for designing the brand, online store and all packaging since inception and continue to create new packaging for additional product lines, new flavors and design updates necessitated by regulatory changes. This enduring partnership highlights not just a commitment to consistent branding and innovative design, but also to adapting and evolving in response to the company’s growth and changing market regulations.

To see the brand project, click below:

To see the brand's online store, click below:

This project designed packaging and labels for an array of gluten-free products, distinctly categorizing them by product family while preserving a unified brand identity. Each element, from the typefaces and icons to the layouts and color schemes, was deliberately selected to facilitate instant brand recognition.

The packaging layout includes:

Icons to aid in flavor identification and add a touch of warmth

Tags highlight essential product information such as "gluten-free," "lactose-free," "sugar-free"

Seal indicating the company's commitment to sustainability by compensating for its recyclable waste

Detailed ingredient lists

Allergen warnings as per Brazilian regulations

Up-to-date nutritional tables showing servings per package, portion sizes, and nutritional information per 100g and per serving, along with the %DV

Company information—address, corporate identification number (CNPJ)

Contact details including WhatsApp, social media, and website

Preparation tips, facts about the ingredients used, or information about the company's sustainable practices (some packages).

Additionally, as these are artisanal products without preservatives, the packaging prominently displays the manufacturing date, shelf life, and storage instructions.

Special attention was given to the packaging of cakes, brownies, and cookies, which incorporate the brand’s graphic standard derived from the logo’s floral design, creating immediate brand recognition. This charming design makes the packaging not only visually appealing but also an excellent gift option, enhancing the overall consumer experience with a thoughtful touch.

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