🐾 Paws

Michela Potena

Web Designer
User Researcher
UX Designer
Adobe Photoshop
Canva
Figma

🐕‍🦺Find Fur-ever Love: Your One-Stop App for Adopting, Volunteering, and Supporting Shelters!

Paws stands as a dedicated app and a responsive website, centering its focus on the well-being of stray dogs. Acknowledging the profound connection that can be established between humans and rescue dogs, our primary objective is to streamline the adoption process, seamlessly connecting individuals with charming, four-legged companions. However, our commitment extends beyond adoption; Paws serves as a platform fostering a wider community of animal enthusiasts eager to contribute to a meaningful cause. We provide avenues for you to make a positive impact by facilitating donations and encouraging volunteerism at local shelters. At Paws, we believe in making a difference in the lives of these animals and the broader community of passionate pet lovers
Mockup
Mockup

🔍 👤 About project - User Research and Persona

Through thorough user research, I've developed a comprehensive user profile for our pet welfare app, Paws. Utilizing surveys and interviews, we gained insights into users' ages, occupations, and monthly volunteering commitments. This deep understanding informs our design and marketing decisions, ensuring Paws seamlessly caters to their unique needs. With this insight, we're ready to offer a compassionate and personalized experience, facilitating adoptions, donations to shelters, and charitable contributions
User Persona
User Persona

📲 Mockups and Design System - Final steps

Some key mockups
Some key mockups
Website Homepage
Website Homepage
Donations Website Page
Donations Website Page
Through in-depth research, I carefully designed the look of my dog-friendly app, Paws. I picked violet, magenta, and white to make it look good and work well. Violet represents care, magenta adds a lively touch, and white gives it a clean, modern look. I chose DM Sans because it has a neat style, making it easy for everyone to read and enjoy the app. By blending colors and text with our app's vibe, I want to create a place that not only looks professional for dogs but also feels personal for every user. It's about finding a furry friend, helping shelters, and making a difference – all in one place
Mockup
Mockup

Thank you for your time :)

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