A startup in the PropTech (Real Estate SaaS) space launched a modern platform to automate real estate tasks via AI. Despite having a high-value product, the website had zero organic visibility. The site was technically hindered by "toxic debt" from its launch phase and lacked the specific entity signals required to be recognized by modern AI Answer Engines.

I implemented a multi-phase roadmap to transform the site from a passive brochure into a revenue-driving asset.

Before scaling, we had to ensure a clean foundation. I performed a deep-dive audit across 19 core pages, identifying 53 unique issues.

Resolution: Eliminated 18 critical errors and 24 warnings.

Toxic Cleanup: Identified and disavowed toxic backlink profiles that were suppressing the domain's authority.

I moved beyond high-volume keywords to focus on high-intent user behavior.

Analyzed the competitor landscape to find gaps in the real estate automation niche.

Mapped content to specific user pain points to ensure every click had a path to conversion.

To future-proof the site, I layered in Answer Engine Optimization (AEO) signals.

Optimized schema and entity structures so LLMs (ChatGPT, Gemini) and AI Overviews could accurately parse the software’s utility.

Refined existing content to meet the "high-signal" requirements of modern AI search algorithms.

The project achieved a rare "triple-threat" in search performance: growing volume while simultaneously increasing quality and efficiency.

Growth Explosion: Achieved a +3,765% increase in clicks and a +3,483% increase in impressions through the implementation of a high-intent AEO strategy.

Search Visibility Health: Reached 100% on both SEO and AI Visibility benchmarks.

Rank Improvement: Average position climbed from 6.7 to 5.4, even as we began ranking for newer, more competitive terms.

CTR Lift: Increased Click-Through Rate from 4.3% to 4.7%.

Issue Resolution: 100% success rate in resolving 18 critical errors and 24 warnings, resulting in a frictionless technical experience.

Technical SEO & Audit

AEO (Answer Engine Optimization)

Market & Keyword Intelligence

CRO (Conversion Rate Optimization)

PropTech Strategy

Whether you’re launching a new brand, refining an existing website, or building a stronger foundation for SEO and AI search visibility, I can help turn your website into a more strategic growth asset.

Schedule a quick call to discuss your project.