Client: ShipCX

Service: Website Design + Framer Development

Scope: Brand Identity + Full Website

ShipCX needed a website that matched the precision of the service behind it. There was no existing design to build from — I owned the project end to end, from defining the visual direction to shipping the final responsive build in Framer.

The goal was a site that felt sharp, modern, and technically credible without becoming cold or generic.

A website like this carries weight — it's the first impression for prospects evaluating a serious partner, so it has to signal credibility instantly. The brand had no established visual language, which meant every decision (palette, type, layout, motion) was mine to make and had to hang together as one coherent system.

The challenge was building an identity distinct enough to stand apart from typical SaaS sites, then executing it as a fast, polished Framer build that held up across every device.

I designed and developed the entire site. I built the visual identity around a dark green and neon-mint palette — precise, modern, and engineering-forward — and carried it through layout, typography, and interaction design. Instead of leaning on generic card grids, I used editorial, open layouts with purposeful motion to guide attention. The full build was done in Framer: pixel-perfect, fully responsive, fast-loading, and easy for the team to maintain and update themselves.

The site launched as a clean, distinctive presence that gave the brand a credible, professional footing from day one.