SWOT analysis helps identify both internal and external factors affecting the success of this ecommerce platfrom. By analysing the strengths, weaknesses, opportunities and threats of the website, these analyses can lead to improved product and helps the developers and stakeholders to make informed decisions and take necessary actions to capitalize on its strengths, overcome its weaknesses, and take advantage of opportunities while minimizing potential threats. Ultimately, the SWOT analysis can help the online store to achieve its objectives and succeed in the competitive market.