For Arto, a platform that lets anyone invest in art collections like an ETF, we designed a modern website in Framer and developed a brand identity that balances culture with finance. The site communicates Arto’s core value propositions—fractional ownership, portfolio diversification, and reinvestment options—while also highlighting unique lifestyle benefits such as exclusive events, home rentals, and access to rising artists. With a sleek, trust-focused design, Arto positions art as an accessible and rewarding asset class for the next generation of investors.