How-NIO-Beat-Tesla - Thumbnail Design

The battle for electric vehicle supremacy between Tesla and NIO had to be portrayed using the CEOs of both companies. NIO stocks at one point increased and even surpassed Tesla’s. I depicted this as a losing battle for Tesla with Elon Musk “bruised and battered” after “fighting an EV battle” with NIO, which has its CEO in a triumphant pose, “laughing at” Tesla’s “loss”. The story-telling approach/strategy was clearly applied on this project. Click-Through-Rate for this video shot up by 14%.