Cult of Elon

Cult of Elon is a special documentary from Vice News that traces the journey of Elon Musk and Tesla's success.

The piece highlights Elon's path to becoming one of the most influential and controversial businessmen and how he creates a devoted audience.

Cult of Elon is a documentary from Vice News that traces the journey of Elon Musk and Tesla's success.

The piece highlights Elon's path to becoming one of the most influential and controversial businessmen and how he creates a devoted audience.

Since the documentary's primary source is internet content, the visual direction leans on glitch-like patterns, a surreal tech and digital world founded by overlapping images still loading and shaped from different pieces of information assemblage.

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Creative Direction by Ana Simões Design Direction by Kaz Ishii Motion Design by Rio Roye, Zach Christy, Jay Liquori & Sean Wehrli