UI/UX website design Standby Detroit

Overview 

Standby, a distinguished high-end craft cocktail lounge and Modern American gastropub, approached us with a vision: to create an enticing digital platform that reflects the sophistication of their establishment and promotes their various public events. The challenge was to design a dynamic website showcasing their continually evolving menu, culinary artistry, and signature craft cocktails. Our task included integrating an easy-to-use reservation system, highlighting their accolades, past events, private event services, and introducing innovative features like cocktail-to-go ordering.

Challenges:

Dynamic Menu and Specials: The website required a dynamic system to showcase Standby's frequently changing menu and specials, ensuring visitors could explore the latest culinary offerings and craft cocktails in real-time.

Visual Feast: High-quality photos of the latest craft cocktails and new food items were essential to convey the restaurant's commitment to culinary excellence, enticing visitors with a visual feast.

Engaging Multimedia: Integrating animated embedded GIFs and action shots of the restaurant captured the ambiance and energy. These elements were essential in creating a sensory experience for online visitors.

Functional Integration: Implementing an integrated reservations system was paramount, allowing patrons to book tables effortlessly, ensuring a seamless dining experience.

Expanded Services: Highlighting services such as private events, catering options, and the innovative cocktail-to-go ordering feature required strategic presentation to engage potential clients and customers.

Celebrating Excellence: Showcasing awards, accolades, and notable press coverage was crucial to bolster Standby's reputation as a premier destination for culinary enthusiasts.

Past Events Showcase: Featuring past events not only added depth to the website but also provided a glimpse into the restaurant's vibrant social scene, encouraging prospective patrons to become part of the experience.

Approach

Live Menu Updates: We implemented a real-time menu management system, enabling Standby to update their menu and specials effortlessly. Visitors could explore the latest culinary creations and craft cocktails instantly.

Visual Culinary Journey: High-resolution photos of Standby's exquisite dishes and craft cocktails were showcased throughout the website, inviting visitors on a visual culinary journey. Animated embedded GIFs and action shots captured the restaurant's vibrant atmosphere.

Seamless Reservations: We integrated a user-friendly reservations system, allowing patrons to book tables directly through the website. Customized forms and confirmations streamlined the reservation process.

Expanded Services Showcase: A dedicated section highlighted Standby's private events, catering services, and the innovative cocktail-to-go ordering feature. Engaging content and intuitive navigation encouraged visitors to explore these offerings.

Awards and Press: Standby's awards and accolades were prominently featured, enhancing the restaurant's credibility and prestige. Positive reviews and notable press coverage were showcased to reinforce their reputation.

Past Events Gallery: A visually appealing gallery showcased past events, allowing visitors to relive the restaurant's vibrant social scene. Each event was presented as a unique experience, enticing potential attendees for future events.