Flipside

Flipside

Flipside was specially created for the ZAZ10 LED billboard at 41st Street & 7th Avenue in Times Square and was currently live from December 1–30, 2024. Each artwork plays for 15 seconds between commercials every few minutes—don’t miss it! A surreal and playful animation that captures the transition between two worlds. With the flip of a mirror, a warm sky seamlessly transforms into a deep underwater realm. Bubbles rise, and vibrant new life emerges, inviting viewers to explore the harmony of these intertwined realities.