As social media remains a crucial touchpoint for connecting with their digital-savvy audience, TransferGo needed a cohesive and engaging visual identity that would resonate with its users and effectively communicate its brand values.

The result was a visually appealing and cohesive social media identity that effectively communicates TransferGo’s values of trust, speed, and ease of use.

To create a cohesive social media visual identity for TransferGo, their existing branding was analyzed. Although they had some visual elements in place, their social media presence lacked overall consistency and a distinct identity.

Their current designs frequently used circular and rounded rectangular shapes. To maintain brand consistency, these shapes were used while refining their application for a more cohesive look.

The existing visuals felt outdated and didn’t resonate with modern digital aesthetics. This presented an opportunity to explore a more modern approach.

The final designs resulted in a cohesive and modern social media visual identity that effectively captures TransferGo’s personality. The new visual identity is vibrant yet professional, reflecting the brand’s dynamic and user-centric approach.

By maintaining the use of circular and rounded rectangular shapes, the new identity felt familiar yet more polished and consistent.

Also, to keep TransferGo relevant and competitive, a more modern illustration style was applied. This being one that aligns with trends used by industry leaders and relatable brands.