My focus was on crafting a brand identity that seamlessly communicated the innovative and awe-inspiring nature of aerial photography. Extensive research was conducted to understand the technical nuances of drone photography and the emotions it could evoke. The logo, symbolizing a combination of the initial letter S, propellers, and a camera lens, was designed to encapsulate the essence of Skylink's expertise in capturing stunning images from the skies. I collaborated closely with the client to ensure that the brand narrative was consistently reflected in all aspects of the project, from the choice of color palette to the design of promotional materials.