KaiPod Learning Social Media Launch

Client Overview: KaiPod Learning KaiPod Learning is a modern education platform that blends the flexibility of online learning with the structure and community of in-person support. Designed for families who want a more personalized, student-centered approach to education, KaiPod offers dynamic learning pods across the U.S., led by experienced educators and tailored to each learner's needs. Project Scope: Social Media Marketing & Platform Launch I collaborated with KaiPod Learning to establish their presence across social media, building brand visibility and community engagement from the ground up. As the social media lead, I launched and managed their Instagram, TikTok, and YouTube channels— crafting a content strategy that reflected the brand’s playful yet thoughtful tone and amplified their mission of reimagining education. Deliverables included:

Strategy and launch of Instagram, TikTok, and YouTube channels

Content calendar planning and daily content creation

Scripting, shooting, and editing of short-form videos

Coordination with educators, parents, and internal teams for authentic storytelling

Community engagement and trend monitoring to keep content timely and relevant Results: The platforms quickly gained traction, generating thousands of views and impressions within the first months of launch. TikTok content in particular drove increased web traffic and sparked parent conversations around alternative education. The cohesive content approach helped KaiPod build brand trust and expand visibility in a competitive edtech space.