ResApp lungs motif & brand concepts

Brand research

Iconography

Typography

New concepts

Contextual mockups

Brand research

In the discovery phase I researched a collection of new brands in the arena of digital health. This helps to understand the colour, typography and iconography choices. Every brand is distinctive and focus on a very specific area of digital health and the service provided.

Iconography

The concepts below are a collection of variants that are based on the current lung motif. It is an exploration in different ways the lungs can be reinterpreted.

Typography

New concepts

The following concepts were part of an ongoing creative process and should not be considered as final artwork.

Each set of variations is based on a series of experiments on lungs shape motif. The lungs are an important part of the ResApp Health brand. The lungs ( healthy lungs ) are an iconic visual that represents the source of ReApp’s care diagnostic solution for Telehealth.

Set 1

Set 2

Set 3

Contextual mockups

The concept images below are to help provide a contextual view of the concept logo across different formats.

Date: 2019 – 2020

Client: ResApp Health

Skills: Sketch , Illustrator

Summary: As product designer at ResApp health one of the key tasks was to enhance the brand identity by complimenting the existing logotype, enhancing the ResApp Health ‘lungs’ motif as a central icon of the business focus.

This project required significant brand research. Looking at competitor brands in a niche digital health market and becoming aware of the conventions in that industry in terms of colour, iconography and typography.

The project is broken down in the following areas:

Brand research

Iconography

Typography

New concepts

Contextual Mockups

Please note: All digital design work produced by me was done as an employee of ResApp Health Limited.