Lore's Moving Theatre Advertising Campaign

Lore's Moving Theater Seven Deadly Sins: Paradise Lost

Art Direction, Illustration, Branding and Ad Campaign with Bus Wrapping

Step into a realm where the boundaries between reality and the surreal blur, where the essence of human vices is captured in vivid hues and explosive imagery. Welcome to the world of the Seven Deadly Sins, a mesmerizing project born from the depths of dark surrealism and brought to life through poster design and digital art. Commissioned by LORE Taipei, a renowned night club pulsating with whimsy and intrigue, the project aimed to elevate their ``Moving Theater`` concept to new heights. Each sin was meticulously crafted into a visual spectacle, spanning from advertising posters to bus wrappings, promising an immersive experience unlike any other.

Project Info

Client: LORE Taipei

Country: Taiwan

Publisher: Tikipoki (Taiwan, 2022).

Duties: Art Direction and Branding, including Illustration, Advertising Poster Design, Website Design, Merch Design and Bus Wrapping Design.

The heart of the project beats within the seven advertising posters, each a testament to the sin it represents. These posters delve deep into the psyche of human nature. Through a psychology-infused color palette, the emotions entwined with each sin are brought to life, captivating viewers and drawing them into a world of temptation and desire.

In the realm of dark surrealism, reality bends and twists to mirror the inner workings of the human mind. Here, exploding statues symbolize the tumultuous nature of sin, frozen in a moment of chaotic beauty. Each character depicted holds an item synonymous with their respective sin, further immersing the audience in a narrative rich with symbolism and depth.

Transforming urban transit into moving works of art, the seven bus wrappings emerged as unexpected vessels of temptation. These vehicles became mobile galleries, transporting passengers on a journey through the darkest recesses of the human psyche. As the buses traversed the bustling streets of Taipei, they became symbols of sin, inviting onlookers to contemplate the complexities of morality and vice.

The project envisioned a dynamic experience for viewers, blurring the lines between art and reality. The “Moving Theater” concept promised performances that would unfold within the confines of urban buses, each tailored to represent a specific sin. Inside, passengers would become unwitting participants in a surreal exploration of human nature, immersed in a world where temptation lurked around every corner.

… and then there is COVID.

As fate would have it, the project met an untimely demise in 2022, succumbing to the challenges posed by the global pandemic. With the premature cancellation of the project, some of the bus wrappings remained unfinished and sadly, no footage of the vehicles roaming through the streets of Taipei was ever recorded. Despite the cancellation and subsequent closure of LORE Taipei, the essence of the Seven Deadly Sins lives on through this portfolio entry, a testament to the power of creativity in the face of adversity.