Beyond Wonderland AR filter campaign

Best Branded XR Experiences | March - lenslist.com

We all know the tale of Alice, a little girl lost in a magical world full of secrets. But who knew there’s even more in Beyond Wonderland? The electronic dance festival organized by Insomniac Events makes all the effort to take attendees to a whole another dimension. And as we know, one of the best ways to expand reality is through AR experiences. It’s not only a way to promote the event, but also an opportunity for festival-goers to hype themselves up for the upcoming concerts, or join the celebration if they are not able to attend. All of the filters match the trippy vibe of Beyond Wonderland, and allow users to fully dive into the rabbit hole as they step into the metaverse. Meet the characters from the story, or become them yourself – whatever you like!

Trippin with Alice by beyondwland

Dancing Caterpillar by beyondwland

Pasquale's Hat by beyondwlandCuddly Cheshire Cat by beyondwland

YASS Rose Queen by beyondwland

Groovin' Timekeeper by beyondwland