HVAC Company Captures Every Lead in 90 Seconds

ThermoTech Heating & Cooling (Dallas, TX) was losing 30–40% of paid ad leads before anyone picked up the phone. Average response time: 4–6 hours. By morning, the lead had already called three competitors.

8-Stage Sales Pipeline — built via Playwright CLI (no manual clicking):

New Lead → Contacted → Qualified → Quote Sent → Follow-Up → Booked/Won → Lost → Reactivation

7 Custom Contact Fields via GHL API: Lead Source, Service Type, Property Type, Best Call Time, Job Notes, Quote Amount, Follow-Up Stage

Speed-to-Lead Response — SMS within 60 seconds of form submission, rep notification, task created, contact moved in pipeline

Appointment Reminders — confirmation SMS, 24-hour reminder, "on our way" SMS

Post-Service Review Request — fires 2 hours after job completion, 3-day follow-up if no review

7-Day Lead Nurture — multi-channel follow-up for unconverted leads

Lead Capture Form — TCPA-compliant, built via Playwright, connected to Speed-to-Lead trigger

Every component built programmatically — no manual GHL UI:

pipeline-builder.js (Playwright) → 8-stage pipeline

GHL MCP → 7 custom fields via API

GHL Workflow AI → All 4 workflows from plain-text descriptions

form-builder.js (Playwright) → Lead capture form

Deployment to a new client sub-account: under 3 hours.

Delivery: 3 days | Investment: $1,200 | Retainer option: $400/mo