Reducing Cost per Click with Targeted Campaigns
Imran Khan
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Posted Mar 24, 2023
Created targeted ad campaigns for a client resulting in a 30% decrease in cost per click while maintaining the same level of conversions.
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By targeting specific audiences, you can ensure that your ads are shown only to people who are most likely to be interested in your product or service, which can result in a higher click-through rate and lower CPC.