SMUDGE is a print-on-demand platform that helps artists turn digital designs into physical products. They needed a motion showreel that visually represented that transformation while keeping the brand creative, tactile and design-focused.

I built the concept around the transition from a digital RGB environment into a physical CMYK print world, using halftone textures, ink-inspired motion and custom transitions. I also created an original ink-drop mascot to strengthen the visual identity of the piece.