Study Buddy - Branding

Here's my work to develop branding for an educational app with AI-integration.

My challenge was to create a visual identity that was friendly yet familiar. I landed on this logo because the friendly buddy is shaped like a chat bubble, a typical symbol of speech and chats, and the colors are typical of education, blue conveys trust, and innovation is portrayed by the use of purple.

In total this project took 1.5 weeks to complete, and I'm happy with the result.