Blockbag — Automated E-commerce Sales Recovery

Blockbag, an e-commerce brand on Shopify, was losing revenue to abandoned carts and had no system to track where sales were dropping off. The team was manually checking orders, had no recovery workflows, and couldn't see which products or channels were underperforming.

Built an automated workflow using Make that detects abandoned carts from Shopify in real time, triggers a multi-step recovery sequence (email + follow-up), and logs every interaction in HubSpot. The system runs continuously without manual intervention.

Connected Shopify's order data to HubSpot CRM so every transaction, customer interaction, and product sale is tracked automatically. The team can now see the full customer journey from first visit to purchase to repeat order.

Created dashboards that show daily revenue, recovery rate, cart abandonment trends, and customer lifetime value. Data flows automatically from Shopify → Make → HubSpot → reporting layer.

Delivered comprehensive system documentation and NDAs to ensure the client could maintain and extend the system independently.

E-commerce: Shopify API (order data, cart events, product catalog)

Automation: Make (multi-step workflows, conditional logic)

CRM: HubSpot (customer tracking, pipeline management)

Architecture: Event-driven, real-time data sync between all platforms

The automated recovery system captured previously lost transactions and gave the team complete visibility into their sales funnel. The business scaled its online operations without adding headcount, and every abandoned cart now triggers an automatic recovery attempt instead of being forgotten.