Designed a powerful and user-centric website for P1nkfly, a women-focused ride-hailing service, with the dual goal of promoting safety and empowering women in urban settings.
Key Achievements:
Empathy-Driven Design: Created a website that resonates with the core values of safety and empowerment, ensuring women feel confident using P1nkfly's services.
Conversion-Oriented Structure: Optimized the site’s design for user engagement, making it easy for potential customers to sign up or learn more about the service.
Brand Amplification: Enhanced P1nkfly’s brand identity with visually compelling elements, making the site not just a service platform but a statement of P1nkfly’s mission.
Design Strategy:
User Research: Conducted thorough research on the target audience—urban women in Pakistan—to understand their needs, fears, and expectations from a ride-hailing service.
Visual Identity: Incorporated strong, feminine colors like pink to align with the brand while adding modern, clean typography and visuals that appeal to the demographic.
Safety First: Highlighted P1nkfly’s unique safety features prominently on the site to build trust and encourage usage.