Snapshot:

Designed a powerful and user-centric website for P1nkfly, a women-focused ride-hailing service, with the dual goal of promoting safety and empowering women in urban settings.

Key Achievements:

Empathy-Driven Design: Created a website that resonates with the core values of safety and empowerment, ensuring women feel confident using P1nkfly's services.

Conversion-Oriented Structure: Optimized the site’s design for user engagement, making it easy for potential customers to sign up or learn more about the service.

Brand Amplification: Enhanced P1nkfly’s brand identity with visually compelling elements, making the site not just a service platform but a statement of P1nkfly’s mission.

Design Strategy:

User Research: Conducted thorough research on the target audience—urban women in Pakistan—to understand their needs, fears, and expectations from a ride-hailing service.

Visual Identity: Incorporated strong, feminine colors like pink to align with the brand while adding modern, clean typography and visuals that appeal to the demographic.

Safety First: Highlighted P1nkfly’s unique safety features prominently on the site to build trust and encourage usage.

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Posted Aug 30, 2024

Designed a mission-driven website for P1nkfly that combines strong branding with a user-focused layout, successfully promoting safety and empowerment for women.

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Framer Designer

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