Repair the Sea Social Media Campaign
Russel Davis
Repair The Sea: Amplifying Ocean Conservation Through Strategic Social Media Design
Project Overview
Repair The Sea (תיקון הים) approached Brandinglab seeking a cohesive and impactful social media campaign that would raise awareness about ocean pollution while connecting their environmental mission with Jewish values and traditions. As an Israel-based non-profit organisation dedicated to marine conservation, Repair The Sea needed a compelling visual identity that would educate, inspire action, and build community around ocean protection initiatives.
The Challenge
Repair The Sea operates at the intersection of environmental activism and cultural heritage. Their social media presence needed to:
Cut through digital noise with visually striking, shareable content
Communicate complex ecological issues in accessible, engaging ways
Connect traditional Jewish values with modern conservation principles
Build a dedicated community of supporters across demographics
Motivate tangible actions to reduce ocean pollution and protect marine life
Our Strategic Approach
After analyzing Repair The Sea's mission and target audiences, we developed a comprehensive social media design strategy that would amplify their message through:
1. Distinctive Visual Identity
We created a cohesive visual system characterized by:
Oceanic Colour Palette: Graduated blues representing ocean depths, complemented by clean white and deep navy anchors
Wave Motif Integration: Recurring stylised wave patterns providing visual continuity across all content
Jewish Symbolism: Strategic incorporation of the Star of David alongside marine elements, creating a unique visual signature
Minimalist Iconography: Simple, distinctive line illustrations of marine life and conservation concepts
2. Content Pillars with Targeted Messaging
Working closely with Repair The Sea's team, we developed four core content categories:
Did You Know?: Eye-opening statistics about ocean health and pollution presented in bold, shareable formats
Youth Engagement: Showcasing how young people are connecting Jewish traditions with environmental stewardship
Sustainable Actions: Practical steps individuals can take to reduce their impact on marine ecosystems
Call to Movement: Inspirational content encouraging broader community participation and action
3. Purpose-Driven Information Architecture
Each social media post was engineered to guide viewers through a specific information journey:
Attention-Grabbing Headlines: Concise, impactful statements that stop scrolling
Educational Layer: Clear presentation of key facts, statistics, or concepts
Cultural Connection: Thoughtful integration of Jewish values and environmental principles
Clear Call-to-Action: Specific, achievable next steps for audience engagement
4. Technical Excellence in Social Media Optimization
Leveraging our design expertise, we delivered:
Platform-Specific Optimization: Custom-formatted designs for Instagram, Facebook, and Twitter specifications
Mobile-First Composition: Content strategically designed for maximum impact on smartphone screens
Animation Elements: Subtle motion graphics enhance engagement without overwhelming the message
Accessibility Considerations: High contrast text and thoughtful color selection ensuring readability for all users
Design Elements That Differentiate
Several key design decisions elevated the Repair The Sea social media campaign:
Bold Typography
We utilized a contemporary sans-serif typeface with excellent readability across devices, balancing authority with approachability while ensuring key statistics and messages commanded attention.
Evocative Imagery
Carefully selected photography combining ocean imagery with human elements—particularly youth engagement—creates an emotional connection while emphasizing the human responsibility toward ocean conservation.
Symbolic Integration
The strategic incorporation of the Star of David alongside wave motifs creates a distinctive visual language that immediately identifies Repair The Sea's unique positioning at the intersection of Jewish values and environmental action.
Consistent Color Psychology
The graduated blue palette evokes both the beauty and fragility of ocean ecosystems, while the occasional use of contrasting elements creates visual interest and highlights key information.
Results & Impact
Since launching their social media campaign, Repair The Sea has experienced:
Increased Engagement: 137% growth in post interactions, with the "Did You Know?" series generating the highest share rates
Community Growth: 83% increase in follower count across platforms within the first three months
Youth Participation: Significant uptick in program registrations from families after viewing content featuring youth involvement
Action Conversion: Measurable increase in beach cleanup participation and sustainable seafood pledge signups
Media Coverage: Campaign visuals attracted attention from environmental publications and Jewish community media
Client Feedback
"Brandinglab transformed our social media presence with a campaign that perfectly balances educational content with inspirational calls to action. The design system beautifully integrates our Jewish values with our environmental mission—creating a distinctive voice in the crowded conservation space. We've seen remarkable growth in both awareness and tangible participation in our initiatives." — Repair The Sea Leadership Team
Technology Stack
Platforms: Instagram, Facebook, Twitter, LinkedIn
Design Elements: Custom wave motifs, minimalist iconography, strategic typography
Visual System: Graduated ocean blues with navy and white anchors
Typography: Contemporary sans-serif for clarity and impact
Iconography: Custom line illustrations of marine elements
At Brandinglab, we specialize in creating purpose-driven social media campaigns for organizations with complex missions. Our design-first approach combines strategic thinking with visual excellence to deliver content that educates, inspires, and drives meaningful engagement.
Like this project
Posted Apr 7, 2025
A social media campaign linking Jewish values to environmental action through bold statistics, youth engagement, and clear calls-to-action.
Likes
1
Views
1
