We developed a cohesive visual system using both 2D and 3D animation, combining minimal text treatments with dynamic lighting, smooth transitions, and subtle movement to keep viewers engaged even during pauses. Each animation was designed to match the brand’s tone—modern, sleek —while remaining functional The “Be Right Back” and “Starting Soon” screens featured soft looped motion, ambient background design, and attention-grabbing, creating a premium experience even in downtime. The project emphasized clarity, pacing, and platform compatibility across various screen sizes and resolutions.