SPARTEX — Immersive Sports Technology Website
Kehinde Saliu
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Posted May 29, 2025
The final result is a cinematic, modern, and emotionally engaging website that positions SPARTEX as a serious innovator in sports technology.
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Timeline
May 22, 2025 - Jun 30, 2025
SPARTEX – Framer Website Design, Framer Website, Figma to Framer website, Project Type: Framer Website Design & Development
Industry: Sports Technology / Performance Innovation
Status: Live Website
Platform Stack: Framer, Figma, Google Stitch, Canva, EmbedSocial
Role:
Framer Designer
Framer Developer
Website Development
Framer Motion & Interaction Design
Project Overview
SPARTEX is a forward-thinking sports technology brand focused on redefining how athletes experience performance, training, and emotion through smart wearable innovation.
The goal of this website was to introduce SPARTEX as a premium, future-driven product, while building anticipation through a waitlist-based launch strategy.
The website needed to feel:
High-performance
Emotion-driven
Visually immersive
Minimal, yet powerful
Every section was designed to communicate innovation, motion, and intensity, aligning with elite athletic culture.
Design & Creative Process
1. Concept Exploration (Google Stitch)
The early visual direction and layout variants were explored using Google Stitch, allowing for rapid experimentation with:
Hero section layouts
Visual hierarchy
Typography emphasis
Brand mood and contrast
This phase helped refine multiple design directions quickly before locking in a final concept.
2. High-Fidelity Design (Figma)
Once the strongest variant was selected, the entire website was fully designed in Figma, including:
Desktop-first layout system
Consistent spacing, grids, and typography
Dark, cinematic color palette with accent highlights
Visual storytelling through imagery and typography pairing
Figma was used to perfect:
Component consistency
Section transitions
CTA placement
Brand tone across pages
Figma Designs
3. Motion-Focused Development (Framer)
The final Figma design was imported into Framer, where the website was fully developed and launched.
Key Framer implementations include:
Smooth scroll-based animations
Micro-interactions on CTAs
Subtle motion for section reveals
Performance-optimized layout components
Framer Motion was used to bring the design to life without overwhelming the user, maintaining a premium and controlled experience.
Website Structure Breakdown
Hero Section
Bold headline: “Step Into The Future of Play”
Strong emotional imagery
Clear value proposition
Primary CTA: Join the Waitlist
Designed to immediately position SPARTEX as a next-generation sports product.
Vision & Experience Section
Focuses on emotion, performance, and immersion
Story-driven copy to connect with athletes
Visual balance between text and imagery
Technology Highlight — “Woven Intelligence”
This section breaks down the product’s core innovation:
Adaptive intelligence
Smart integration
Immersive audio experience
Presented using card-based layouts and visual product focus to enhance clarity.
Performance & Emotion
A storytelling section explaining how SPARTEX:
Tracks performance
Syncs emotional responses
Replays key moments
Designed to connect data with human experience.
Target Audience
Clearly segmented into:
Players
Coaches
Creators
Each group is visually represented to increase relatability and clarity.
Waitlist & Countdown
Countdown timer to build urgency
Email capture for early adopters
Strong call-to-action reinforcing exclusivity
Integrations & Tools
EmbedSocial: For future social proof and content integration
Canva: Used for supporting brand visuals and marketing assets
Framer Forms: Waitlist collection and user interaction
Responsive Optimization: Fully responsive across devices
Final Outcome
A fully responsive, high-performance Framer website
Strong brand storytelling through design and motion
Clean handoff from Figma to Framer
Optimized for early-stage product launch and user acquisition
The final result is a cinematic, modern, and emotionally engaging website that positions SPARTEX as a serious innovator in sports technology.
