Spotted a new update in Meta Business Settings.
Meta has started rolling out an Ads MCP Server under Integrations.
While it's still in early access, this is a step towards allowing AI tools to interact with Meta Ads in a more structured way.
What could this mean for advertisers?
• Faster campaign management
• Easier access to campaign data
• AI-assisted workflows
• More automation for repetitive tasks
It's still early, so we'll have to wait and see how Meta expands this feature.
But one thing is clear-
AI is becoming a bigger part of digital advertising, and marketers who adapt early will have an advantage.
Have you received this update in your Meta Business Portfolio yet?