UGC Video & Photo - Radisson RED, Da Nang

Radisson RED is a 5-star luxury hotel in the heart of the vibrant city of Da Nang in Vietnam. They have a strong focus on growth and evolution in their brand identity, looking towards future generations of luxury travellers.

I was commissioned to create 1 talking head reel and 10 high-quality photos for social media and website use. I was given almost full creative freedom with the storyboarding and scripting of the reel, with the only requirements being an even focus towards the city of Da Nang, Tet holiday (Vietnamese New Year, the time at which this reel would be posted), as well as the hotel. The photos were to show off the rooftop restaurant and its innovative fusion menu.