Născut în Moldova Music Festival | Motion Design

Născut în Moldova (Born in Moldova) is the first and largest festival dedicated exclusively to Moldovan music — a project that has proven the power of local music to bring thousands of people together.

I was responsible for developing the motion system. Working on a large-scale production can be overwhelming. The pace is fast, deadlines are tight, and every creative decision comes with technical challenges to solve.

I started with a Key Visual, the stage design, the artist lineup, and the festival program and timeline. These elements helped me understand the project's boundaries and explore how far I could push the creative direction.

Luckily, the music label gave me full creative freedom, allowing me to develop a motion language that felt cohesive and distinctive.

My work included the festival intro, artist announcements, intermission visuals, and promotional campaigns — all designed to maintain the same visual identity, energy, and mood across every format.

Credits:

Brand Design: Vadim Aricu Lead Motion Design: Cristina Nedelcev 3D Artist: Bogdan Chetrari Sound Effects: Maxim Neamțu

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