InPost Explainer Videos

InPost

Credits: Animation: Me, Sarah Buchan-Innes Design and Direction: Paul Smith Account Manager: Lisa McGregor

By far the most challenging and most rewarding part of this project was creating a bespoke, fluid text animation that wasn't too repetitive. Using a combination of warp and distortion tools, I managed to create a fluid glitch that wasn't too distracting but still fun and full of life.

With its vibrant colour palette and bold text, this project allowed the details to shine, and I hope each part shows how much fun I had mapping each keyframe (literally hundreds for these!).