Members In Black Private Security is a Sacramento based, private security company providing a blend of customer service and high quality security services to small businesses, events, and large-scale conferences.

They partnered with me to create a full service website from the ground up to establish their online presence and turn their site into a lead generation magnet through Search Engine Optimization (SEO).

Through competitor research, our first step was to create a new branding system that allowed them to stand out from their competitors, while still containing the spirit of their previous identity. This includes a significant use of black (commonality in the industry), seldom white for headings and body text, and their signature purple in the flashlight logo. This would be the first step in creating a visual difference and advantage against their competitors.

After branding was finished, it was on to the website design, which needed to be clean, professional, and have perfect UX, as many of their clients often need to get in touch with the company in emergencies or on short notice.

After branding, web design, and Webflow development, we then moved onto the next stage of the project: an ongoing and strategic SEO campaign to capture online users through organic content.

Working closely with their CEO and Operations Manager, I was responsible for:

Developing the brand identity, including logo, color palettes, typography, copy tone, and photography.

Designing the site in Figma, including unique 8+ pages demonstrating the established brand identity, clean UX experience, SEO and conversion focused design, and mobile responsiveness.

Developing the site in Webflow, including 8+ unique page layouts and 3 CMS collections for easy scaling for future use that are also optimized for maximum SEO potential and are mobile responsive.

Optimization for SEO, including extensive keyword research, on-page SEO, off-page SEO, strategy, and analysis for their specific services and niches.

Ongoing support, making sure the site is optimized for performance, accessibility, and SEO best practices, as well as design and development updates to keep the site fresh and optimized based on user data.

SEO campaign, running monthly campaigns to ensure the site satisfies all SEO issues, blog posts for opportune keyword opportunities, creation of location and service pages, and monitoring page analytics to optimize for lead conversions.

In a span 2 years of continued work, we are happy to say that our website has achieved phenomenal results for our client, and we are happy to continue servicing them to this day.

We were able to increase monthly website visitors by over 1,800%/month (51 → 926 views/month) and inbound leads by 2,100%/month (2 → 42 inbound leads/month).

Dlove and Friends is a creative studio focused on helping small businesses and startups get ahead of their competition through beautiful and conversion focused websites.

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