Reftab: Two Feature Explainer Videos (2023 + 2024)

Two feature explainer videos for Reftab, a cloud-based asset management platform, produced for Mike Plocher across two separate engagements a year apart. The 2024 return engagement is the proof point — same client coming back after the first round shipped.

Reftab needed a clear walkthrough of the platform's loan custody flow and asset table visualizations — features that are technically dense and visually dry on their own. Built in After Effects with shape-based motion graphics and a transition language designed to keep pacing dynamic without distracting from the content.

A year later, Mike came back for a second feature explainer covering the new Tool Sharing Feature. Because I already knew the product and the visual language from 2023, the production was tighter and faster — same shape vocabulary, same pacing principles, evolved for a new feature set. The 2024 video also incorporated a 3D saw arrival sequence as a hero element.

Two complete feature explainer videos, each tuned to a specific product capability. Built in After Effects with a reusable shape animation library (Burst & Shapes pack elements integrated into the feature walkthroughs). Voiceover, sound effects, and music tracks delivered alongside the renders. Both videos delivered as MP4 with optional Lottie/Bodymovin web exports for the asset team.

A B2B SaaS product whose features are easier to grasp in a two-minute video than in a feature page. The return engagement is the clearest signal: same client, second time, same craft applied.