Reftab: Two Feature Explainer Videos (2023 + 2024) by Ilya G.Reftab: Two Feature Explainer Videos (2023 + 2024) by Ilya G.

Reftab: Two Feature Explainer Videos (2023 + 2024)

Ilya G.

Ilya G.

Reftab feature explainer video
Reftab feature explainer video

The Project

Two feature explainer videos for Reftab, a cloud-based asset management platform, produced for Mike Plocher across two separate engagements a year apart. The 2024 return engagement is the proof point — same client coming back after the first round shipped.

The First Engagement (2023)

Reftab needed a clear walkthrough of the platform's loan custody flow and asset table visualizations — features that are technically dense and visually dry on their own. Built in After Effects with shape-based motion graphics and a transition language designed to keep pacing dynamic without distracting from the content.

The Return Engagement (2024)

A year later, Mike came back for a second feature explainer covering the new Tool Sharing Feature. Because I already knew the product and the visual language from 2023, the production was tighter and faster — same shape vocabulary, same pacing principles, evolved for a new feature set. The 2024 video also incorporated a 3D saw arrival sequence as a hero element.

What I Built

Two complete feature explainer videos, each tuned to a specific product capability. Built in After Effects with a reusable shape animation library (Burst & Shapes pack elements integrated into the feature walkthroughs). Voiceover, sound effects, and music tracks delivered alongside the renders. Both videos delivered as MP4 with optional Lottie/Bodymovin web exports for the asset team.

The Result

A B2B SaaS product whose features are easier to grasp in a two-minute video than in a feature page. The return engagement is the clearest signal: same client, second time, same craft applied.
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Posted Mar 7, 2026

Two feature explainer videos for Reftab, an asset management platform. First (2023) covered loan custody and asset table visualizations. Second (2024 return engagement) walked through the Tool Sharing Feature. Both built in After Effects with shape-based motion graphics.