Cangus snacks are from Brazil and are made by Sirius Foods Company. With four factories and over 500 associates, they have a wide range of snacks, including rice and bean tacos, popcorn, corn snacks, pastries, and cheese puffs.
The main problems were...
In the Brazilian snack market, keeping up with new and innovative products is crucial for companies to remain competitive. To succeed, businesses should analyze trends and consumer preferences and create a comprehensive strategy to meet their needs. One suggestion is to introduce a new line of pastries, offering customers a unique and delicious alternative. This not only captures a larger share of the market but also attracts new customers looking for something different. A well-planned product launch can create a sustainable competitive advantage and drive long-term growth. Being proactive and adapting to consumer needs is essential for businesses to thrive in this challenging market.
Solutions
Introducing a new package with a freshly developed brand identity for a new line of products. We have chosen four popular flavours to kickstart the line: cheese, barbecue, onion and salsa, and chilli pepper.
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Posted Dec 18, 2023
I have developed a new range of packages for Cangus Snacks.