bem is a new SaaS platform that uses AI to simplify messy data management. As a growing tech startup, they needed to clearly communicate what their product does — and fast. With the launch of their new website just around the corner, they realized they needed a compelling 60-second video that would live on their homepage and explain their value proposition in a sharp, engaging way.

The catch? The video had to be created over a single weekend.

BEM’s CEO, Alberto, had filmed a five-minute video explaining the product. I stepped in to help shape it into a polished, one-minute version that aligned with their brand. Here's what I handled over the weekend:

✂️ Editing: Condensed a five-minute monologue into a tight, 60-second cut with a clear narrative flow.

🎨 Motion Design: Designed and animated branded graphics that visually support the message, based on bem’s style guidelines.

🎧 Sound Design: Added subtle sound design elements to enhance the energy and clarity of the visuals.

In just two days, bem went from a raw video file to a fully produced landing page asset. The final video helped them clearly communicate their unique value and was featured front and center on bem.ai at launch.