Amplify provides a simple and efficient way to host web applications in AWS. With Amplify, you can easily deploy your web app to a scalable and secure hosting environment without having to manage the underlying infrastructure. Amplify takes care of the heavy lifting, allowing you to focus on building and improving your web app. Plus, it seamlessly integrates with other AWS services, making it easy to add features like authentication, storage, and analytics to your web app. Whether you're building a simple static website or a complex web application, Amplify makes web hosting in AWS a breeze.