Checkit Launch Ad

Checkit (formerly Ecolink) is a consumer-tech app that uses AI and blockchain to reveal what's really inside the products you buy, cutting through greenwashing with transparent health and sustainability data. As co-founder and CCO, I was responsible for the brand's creative vision from day one.

I wrote, directed, and produced the hero launch ad, a fast-paced spot designed to land one idea: scan anything, know everything. The video needed to feel subversive and urgent, matching the brand's challenger positioning against legacy CPG marketing.

Post-production was handled in Adobe After Effects and Adobe Photoshop, combining live footage with motion graphics to visualize the app's scanning experience in a way that felt native to social feeds.

The broader brand and content program helped grow a social community of more than 1 million followers and supported more than 250,000 app downloads.